Sustainability as process

An interesting take on sustainability for the every day is Forgo, a new venture from Swedish Design Studio Form Us With Love. The aim of the project is to reconfigure basic personal care products, starting with handwash. As liquid personal care products mostly consists of water, excluding water make a difference when it comes to production and transport. But it also challenges our habits.
”Why ship it around in plastic bags and bottles when it’s possible to do better?” says John Lofgren, Creative Director at Form Us With Love. The pump function is driven by air and air + water is what make the liquid foam. Into a soft formula, easy to apply and with a natural or very discrete scent. Washed off with water it left nothing but comfort. And I was pleased that what goes into the drain makes no harm to nature.

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The outer packaging of Forgo is made from recycled paper and cardboard. When ordering a refill it comes with three sachets, in the scents of your choice. One fragrance is distilled from timber yard scraps (wood actually!) and another from leftover peels and pulp from an organic juicing plant.

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One sachet contains twelve grams of powder which makes a full bottle of foaming hand wash when adding 250 ml water.

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Some handwork before handwash: Add water to the high tech natural soap powder and shake the bottle!

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Forgo handwash by Form Us With Love (2020). Comes as powder in three scents. A reusable glass container with pump function is included with first order. Photo copyright Jonas Lindström Studio/Form Us With Love.

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