Walk on the wild side

Winter is around the corner and the bright, bursting colours of Fall slowly fades into soft shades of brown, green, grey, purple and blue…NOW is the time for earth colours! For a week or two it is still possible to walk in the beautiful Swedish mountains and experience this fascinating process.  If you’re very lucky you might see an Arctic Fox! This fine little animal is on the red-list of endangered species in Sweden. But efforts are made to protect and save the Arctic Fox.

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Arctic Fox at Klimpfjäll in the north of Sweden. Photo copyright Michael Eldborn.

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The Arctic Fox was given protected status in Sweden 1928, and Norway 1930, but until then it was hunted large-scale. Since the 1990s efforts have been made to protect the fox and its habitat. In the project Felles Fjellrev Sweden and Norway collaborates, with the aim to help the Arctic Fox survive. Photo copyright Michael Eldborn.


Stalo Adventures is the main protector and guide of Arctic Fox in South Lapland. Video copyright Stalo Adventures.

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Kånken Mini from Fjällräven is a classic for children. It was created in 1978 to help prevent back problems that were emerging among Swedish school children. For almost 40 years it’s been the no 1 choice for generations of Swedish kids. In 2008 Kånken was the first backpack in the world to become climate compensated. Photo copyright Fjällräven. Kånken Mini comes in 40 colours!

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Right now there’s a campaign to save the Arctic Fox and Fjällräven participates with three special models of Kånken Mini. For each sold backpack Fjällräven give €10 to the campaign. ”Fjällräven” is the Swedish word for ”Arctic Fox”.

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