The holistic point of view

While looking for Cruelty Free Design during the Stockholm Design & Architecture Week I found there’s a strong trend right now to define your brand, your design, your production as ”sustainable”. But very few indications of a holistic interpretation of sustainability. Where’s that top notch Scandi brand who can confirm their products does no harm to man, animal and nature? Not during the production, not during the use and not while recycled into new materials?

Birds plucked alive on farms linked to ”responsible” down suppliers. Investigation by PETA – People for the Ethical Treatment of Animals (2016). Video copyright PETA.

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