Kvadrat goes flooring

Danish Kvadrat is a fab Scandi brand, known and respected for their environmental friendly production and handsome collection of contemporary fabrics. Kvadrat collaborates with designers and artists like Ronan and Erwan Bouroullec, Olafur Eliasson, Akira Minagawa, Doshi Levien and Patricia Urquiola. New 2018 is a collection of rugs by Hella Jongerius in felted interpretations of art and nature.

F_20095_C0285_FULL_SIZE_LOWSienna rug by Hella Jongerius for Kvadrat (2018) is inspired by abstract expressionist paintings, such as those of Mark Rothko. 100 % wool, available in standard rug sizes. Photo copyright Kvadrat.

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With its soft, saturated hues and delicate composition Sienna brings to life Hella Jongerius’s exceptional sense for colour through an array of delicate tonal gradations. Photo copyright Kvadrat.
Sienna by Hella Jongerius for Kvadrat
Sienna in production in the handicraft studio in Nepal. To achieve the rug’s captivating watercolour-like expression, dyed flocks of wool are pulled by hand until they are almost transparent. Like paint, they overlap when placed on a dark or light base, gently flowing and diffusing into each other. Photo copyright Studio Hella Jongerius.

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